A Decision Tree Sample

Should You Start With Digital Survey?

This simple decision tree helps you choose the right starting path.

Do you have an email list?

Choose the option that best fits your current setup.

Great start

Proceed with segmentation and advanced targeting using your existing list.

Start collecting first

Begin with signup forms and lead magnets before running advanced campaigns.

Audit first

Verify if contacts exist across CRM, newsletter tools, or spreadsheets.

Do you run campaigns regularly?

Think about email, social, or paid activity in the last 3 months.

Strong momentum

Optimize with A/B tests and audience-level personalization.

Build consistency

Create a monthly campaign calendar and automate recurring sends.

Set a baseline

Start with one reliable channel and one campaign per month.

Do you track conversion goals?

Examples: form fills, purchases, demo requests, bookings.

Ready to scale

Use performance benchmarks to scale winning audiences and creatives.

Tighten measurement

Standardize events and define one primary conversion per campaign.

Set goals first

Define measurable KPIs and implement tracking before scaling spend.